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Monday, May 4, 2020 | History

2 edition of Explorations in consumer behavior found in the catalog.

Explorations in consumer behavior

Symposium on Explorations in Consumer Behavior (1966 Texas)

Explorations in consumer behavior

  • 158 Want to read
  • 40 Currently reading

Published by Texas U.P. .
Written in English


Edition Notes

Sponsored by University of Texas. Graduate School of Business Department of Marketing Administration.

Statemented by M.S.Sommers, J.B.Kernan.
SeriesStudies in marketing -- No.10.
ContributionsSommers, Montrose S., Kernan, Jerome B., University of Texas. Dept. of Marketing Administration.
The Physical Object
Pagination277p.
Number of Pages277
ID Numbers
Open LibraryOL14065750M

  The best way to get a grasp of how consumer behavior can be used in marketing is understanding what it’s all about first. Consumer behavior shows how people make different kinds of decisions. What makes them buy a product? What are their needs? Wh. Choice-based conjoint is a specific experimental protocol that will help you to predict consumers’ behavior and future choices. If you’re only looking to improve your website sales or tweak your sales funnel in small ways, this deep dive may not be for you.


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